2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Selling with Sex: Brand Partnerships and Dating Apps

Monday, March 14
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

Anyone in marketing, PR or traditional advertising is aware that sex sells (especially within the social stratosphere) so the popularity of Tinder, Bumble, Grindr, etc. came as no surprise. The obvious next question for social marketers became "How can we use these apps to extend the reach of our social and digital campaigns?"

The session will consist of three different perspectives: media, non-profit and consumer-facing, each of whom brings a unique point of view on leveraging the popularity of dating apps to extend the reach of social campaigns.

Hashtags: #sxsw #SexSellsSX


Cathal Gillen at SXSW

Cathal Gillen

Client Partner


Hi, my name is Cathal, I’m Client Partner & Performance Marketing Director with eightytwenty based out of Dublin. I love the merge of technology, innovation and creativity with a keen interest in t...

Show the rest
Chloe Newsom at SXSW

Chloe Newsom

Dir/Social Engagement


Hi! I'm Chloe. I'm an experienced social strategist. I'm passionate about writing fantastic, edgy content on behalf of consumer-facing brands, on both a local and global scale. I'm highly driven an...

Show the rest
Colleen Hartman at SXSW

Colleen Hartman

Group Dir of Social Mktg

W2O Group

I’m Colleen, an Austin-based group director, with a journalistic path to agency life. I preach full integration of social into marketing planning versus the after-thought approach, a habit of tradi...

Show the rest
Marie Cosnard at SXSW

Marie Cosnard

Head of Trends


Hi - I'm Marie, Head of Trends at Happn, the dating app that helps you find the people you've crossed paths with in real life! I'm passionate about how technology can bring people together and crea...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo