2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How All Brands Can Win with Game Advertising

Monday, March 14
12:30PM - 1:30PM

Hilton Austin Downtown
Salon J
500 E 4th St


Game play dynamics have changed significantly over the past few years due to new technology, plus social/mobile adoption. With impressive scale and engagement, gaming is a powerful form of digital media consumption that marketers can no longer continue to ignore. The evidence is clear: demographics for games are more inclusive than ever with time spent playing growing at an unprecedented rate. Industry leaders will discuss key game industry trends, the types of advertising formats available to marketers and will share entertaining game advertising case studies. You’ll walk away with new ideas on how to leverage game advertising for maximum brand impact. Please join us!

Hashtags: #sxsw #iabgames


Kym Nelson at SXSW

Kym Nelson



Kym Nelson serves as Senior Vice President of Sales at Twitch TV. In this role since May, 2013, she has created Twitch Media Group, launching an inside, direct-sales media group at Twitch. She is r...

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Michael Flamberg

VP/GM - Nielsen Games


Peter Jonas

Head of North America Games & Mobile App Sales


Susan Borst at SXSW

Susan Borst

Dir of Industry Initiatives

IAB - Interactive Advertising Bureau

At IAB, Susan works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising. She leads the ...

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