2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Next Multibillion Opp: Marketing in Messaging

Friday, March 11
12:30PM - 1:30PM

Hilton Austin Downtown
Salon J
500 E 4th St

Messaging apps such as WhatsApp, Snapchat, Kik, have overtaken social networks as the dominant social platforms in terms of active users. 257 billion text messages are sent per day and, with that, a huge opportunity to engage audiences where they are spending most of their time. But advertisers and technologists cannot approach messaging as they did social or other apps. Mobile messaging is much more personal and users are younger. This panel will address how to organically and effectively engage people in messaging apps and what technologies are available to help companies leverage these platforms. Brands will also share their experiences engaging fans in messaging.

Hashtags: #sxsw #SnapsSXSW


Anthony Green

Emerging Partnerships Lead

Kik Interactive Inc

Anthony leads business development and partner activity for Kik in the US. He has 15 years experience helping to build emerging tech and media companies in the US, the UK, and Australia, his home c...

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Christian Brucculeri



Lesley Robin

Dir Social Strategy

Comedy Central

Robert Candelino

VP of Mktg/General Mgr for US Haircare



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