2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Screw Email! Why the Clever Comms Are Handmade

Friday, March 11
12:30PM - 1:30PM

Hilton Austin Downtown
Salon H
500 E 4th St


If we’d handwritten and posted this information, you’d be up to 3300% more likely to open it than if we’d just emailed. ‘Handmade’ could be the next big marketing trend. Why? Handwritten materials have an astonishing opening rate (98%), an equally silly read rate and they ooze two things digital lacks: personality and worth. Using original research, interviews with entrepreneurs and live experiments we’ll expose the theory behind handmade communications and explain how UK start ups are beginning to monetise it; including one which aims to only employ ex-cons and the homeless. Explore how the future of marketing could be rooted in the past with an O&M London Creative Team.

Hashtags: #sxsw #ScrewEmail


Max Maclean at SXSW

Max Maclean

Jr Creative

Ogilvy & Mather

Advertising creative and partner to Ran Stallard, with whom I'm giving the SXSW interactive talk:

"Screw email! Why the clever comms are handmade"

I like dressing loud, eating Mexican (food. ...

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Ran Stallard at SXSW

Ran Stallard

Jr Art Dir

Ogilvy & Mather

23 year old advertising creative from London partnered with Max Maclean.

Together we are giving a talk titled: 'Screw email! Why the clever comms are handmade'


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