How much of what you receive from brands is really tailored for you? Me neither... But you’ve probably been using their services for years, leaving behind swathes of data that should be helping brands make your life better. Consumers are getting more and more impatient with irrelevant messaging. And with the arrival of tech such as Beacons and the physical web, it’s critical we stop spamming, and start treating customers as people, not segments. In this highly interactive ‘doing-things’ session, we’ll create an entire brand data ecosystem, showing how you can build up uniquely detailed pictures of customers, and engage them as people, not segments, for the first time!