Is “Conscious Consumerism” Just a Marketing Term?
77% of Gen Ys want brands to make their lives happier and better. They expect the brands they buy to be a force of good. Businesses are listening to the data and striving to cater to consumer desire to lead more thoughtful lives. So-called “Conscious Consumerism” is the idea that consumers vote with their dollar, and it’s a buzzword for a reason. How can you evolve your brand, or start a new one, that will speak to today’s conscious consumer? Panelists from mission-driven brands (Good Eggs, TOMS, thredUP) that began with a sustainable focus or evolved to include one will delve into some of the challenges involved in staying true to their values while also maintaining a profitable business.
Presenters
Anthony Marino
Chief Mktg Officer
thredUP
As CMO at thredUP, the largest fashion resale website, Anthony Marino is responsible for customer acquisition, product strategy, merchandising, and brand/design. Before thredUP, Anthony spent seven...
Show the restBentley Hall
CEO
Good Eggs
Bentley is a passionate, driven entrepreneur who helps emerging, mission-driven brands scale. After spending time with Johnson & Johnson and Clif Bar, he joined Plum Organics as the third employee....
Show the restJordan Glassberg
VP of Business Dev
TOMS
Jordan leads all Business Development and Digital Marketing initiatives for TOMS. In his role, Jordan manages the ODG, Direct Mail, Loyalty and Partnerships teams with a customer first mindset to ...
Show the restVictoria Fiore
DirMission & Mktg
Plum, PBC