2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Is “Conscious Consumerism” Just a Marketing Term?

Sunday, March 13
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

77% of Gen Ys want brands to make their lives happier and better. They expect the brands they buy to be a force of good. Businesses are listening to the data and striving to cater to consumer desire to lead more thoughtful lives. So-called “Conscious Consumerism” is the idea that consumers vote with their dollar, and it’s a buzzword for a reason. How can you evolve your brand, or start a new one, that will speak to today’s conscious consumer? Panelists from mission-driven brands (Good Eggs, TOMS, thredUP) that began with a sustainable focus or evolved to include one will delve into some of the challenges involved in staying true to their values while also maintaining a profitable business.

Hashtags: #sxsw


Anthony Marino

Chief Mktg Officer


As CMO at thredUP, the largest fashion resale website, Anthony Marino is responsible for customer acquisition, product strategy, merchandising, and brand/design. Before thredUP, Anthony spent seven...

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Bentley Hall at SXSW

Bentley Hall


Good Eggs

Bentley is a passionate, driven entrepreneur who helps emerging, mission-driven brands scale. After spending time with Johnson & Johnson and Clif Bar, he joined Plum Organics as the third employee....

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Jordan Glassberg

VP of Business Dev


Jordan leads all Business Development and Digital Marketing initiatives for TOMS. In his role, Jordan manages the ODG, Direct Mail, Loyalty and Partnerships teams with a customer first mindset to ...

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Victoria Fiore

DirMission & Mktg

Plum, PBC


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