Culture: The New Currency of Retail

Everything a consumer could possibly need is available (often at a better price) at the click of a button. Retail has officially gone digital. But unofficially, the shop experience is still indispensable. One by one, ecomm powerhouses are returning to the ground.
Modern retailers are prioritizing hubs for culture and community over boxes to transact sales. Traditional retail spaces are no longer being treated as just a place to sell product. Instead retailers are creating an environment where brand values can be experienced and shared with like-minded peers. The brick-and-mortar experience is transforming into a cultural hot spot for building community.
Presenters
Ethan Song
Co-founder& CEO
Frank & Oak
As the cofounder, CEO, and Creative Director of menswear retailer Frank & Oak, Ethan enhances all customer facing aspects of the brand, including product, marketing campaigns, and online shopping e...
Show the rest
Lacey Norton
Head of Retail
Kit and Ace
After receiving a business degree with a focus in marketing, Lacey began a career that afforded her the opportunity to be creative within her work and explore unique opportunities and experiences v...
Show the restRick Badgley
VP of Retail
TOMS
Prior to joining TOMS, Rick held senior level talent/HR strategy positions with Starbucks, Wyndham Worldwide and Corporex. If you ask Rick, he'd tell you that his career actually began at a very yo...
Show the rest
Robbie Myers
Editor-in-Chief
Elle Magazine
Robbie Myers is the editor-in-chief of ELLE, the #1 fashion magazine brand in the world, which reaches more than 28 million across all mediums, including print, digital, mobile, and social. Since M...
Show the rest