2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Culture: The New Currency of Retail

Friday, March 11
5:00PM - 6:00PM

Hilton Austin Downtown
Salon K
500 E 4th St


Everything a consumer could possibly need is available (often at a better price) at the click of a button. Retail has officially gone digital. But unofficially, the shop experience is still indispensable. One by one, ecomm powerhouses are returning to the ground.

Modern retailers are prioritizing hubs for culture and community over boxes to transact sales. Traditional retail spaces are no longer being treated as just a place to sell product. Instead retailers are creating an environment where brand values can be experienced and shared with like-minded peers. The brick-and-mortar experience is transforming into a cultural hot spot for building community.

Hashtags: #sxsw #cultureCUR


Ethan Song

Co-founder& CEO

Frank & Oak

As the cofounder, CEO, and Creative Director of menswear retailer Frank & Oak, Ethan enhances all customer facing aspects of the brand, including product, marketing campaigns, and online shopping e...

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Lacey Norton at SXSW

Lacey Norton

Head of Retail

Kit and Ace

After receiving a business degree with a focus in marketing, Lacey began a career that afforded her the opportunity to be creative within her work and explore unique opportunities and experiences v...

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Rick Badgley

VP of Retail


Prior to joining TOMS, Rick held senior level talent/HR strategy positions with Starbucks, Wyndham Worldwide and Corporex. If you ask Rick, he'd tell you that his career actually began at a very yo...

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Robbie Myers at SXSW

Robbie Myers


Elle Magazine

Robbie Myers is the editor-in-chief of ELLE, the #1 fashion magazine brand in the world, which reaches more than 28 million across all mediums, including print, digital, mobile, and social. Since M...

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