2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The New Marketing of Brands: Body Image and Gender

Friday, March 11
5:00PM - 6:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

Girls, boys, women and men in America are profoundly affected by body image and gender perceptions. Kids as young as five years of age express dissatisfaction with their body image. Images in the media, advertisements and fashion magazines, are some of the many factors that influence one’s perception. Can companies that are in the business of making money and selling products change the culture? New paradigms are emerging such as Always #likeagirl and Dove's Real Beauty campaigns that show promise. This panel will bring together experts in research and brand strategy to discuss best practices, what is realistic and doable.

Hashtags: #sxsw


Jess Weiner at SXSW

Jess Weiner


Talk to Jess LLC

Considered this generation’s “Go to Authority” on women, girls and confidence, Jess Weiner believes that if we want to change culture, we have to work with the media makers, marketers, and influenc...

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Meredith Walker


Smart Girls at the Party

Vivian Odior at SXSW

Vivian Odior

Brand Mgr TYLENOL®

Johnson & Johnson

Vivian Odior is a Brand Manager of Consumer Brands at Johnson & Johnson. Her work has included developing messaging and content for brands such as LUBRIDERM®, CLEAN & CLEAR®, TYLENOL®, and MOTRIN®....

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Yalda T Uhls at SXSW

Yalda T Uhls


Common Sense/author/consultant

Yalda T. Uhls PhD is an award winning child psychology researcher and an expert in how media affects children. Her new book, Media Moms & Digital Dads, which was an Amazon #1 New Release in Child ...

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