The New Marketing of Brands: Body Image and Gender
Girls, boys, women and men in America are profoundly affected by body image and gender perceptions. Kids as young as five years of age express dissatisfaction with their body image. Images in the media, advertisements and fashion magazines, are some of the many factors that influence one’s perception. Can companies that are in the business of making money and selling products change the culture? New paradigms are emerging such as Always #likeagirl and Dove's Real Beauty campaigns that show promise. This panel will bring together experts in research and brand strategy to discuss best practices, what is realistic and doable.
Presenters
Jess Weiner
CEO
Talk to Jess LLC
Considered this generation’s “Go to Authority” on women, girls and confidence, Jess Weiner believes that if we want to change culture, we have to work with the media makers, marketers, and influenc...
Show the restMeredith Walker
Co-Founder
Smart Girls at the Party
Vivian Odior
Brand Mgr TYLENOL®
Johnson & Johnson
Vivian Odior is a Brand Manager of Consumer Brands at Johnson & Johnson. Her work has included developing messaging and content for brands such as LUBRIDERM®, CLEAN & CLEAR®, TYLENOL®, and MOTRIN®....
Show the restYalda T Uhls
Dir
Common Sense/author/consultant
Yalda T. Uhls PhD is an award winning child psychology researcher and an expert in how media affects children. Her new book, Media Moms & Digital Dads, which was an Amazon #1 New Release in Child ...
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