2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Making Metrics Sexy: Find ROI in the (Excel) Sheets

Monday, March 14
9:30AM - 10:30AM

Hilton Austin Downtown
Salon H
500 E 4th St


Social media marketing has moved from the stage of R&D/guerilla to the age of accountability. Marketers face questions every day about the value of social media strategies and though the need to be accountable is clear, the role of social is still not widely understood by executives and other departments. This session aims to help create a means to prove the worth and accountability of your social strategy, presence and content while also making reports digestible and sexy.

Join Kardashian Beauty and Edelman for an in-depth presentation that will provide tools and examples to prepare social teams to define KPIs and ROI statements and deliver actionable metrics to numerous stakeholders.

Hashtags: #sxsw #HotMetrics


Erin Dwyer at SXSW

Erin Dwyer

SVP Global Ecom & Social

Haven Beauty

Meg Owen at SXSW

Meg Owen

Sr Digital Analyst



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