Niche to Movement to Mainstream: How Cultures Grow
Why do certain cultural movements break out of niche beginnings to become pop culture powerhouses? In this session, Contagious and Lapiz will share research and thinking on two trends that have made the leap from local markets to global phenomena: hip-hop and food trucks. Using these two themes as a lens, we will unpack the factors that help small movements become mainstream. And perhaps more importantly, we'll talk about what this means for culture and the people, companies, and brands who seek to shape it.
Presenters

Chris Barth
Strategist
Contagious
Chris Barth joined the Contagious Insider team as a strategist in 2014, after two years writing for Contagious Magazine and Contagious I/O. Working out of the Contagious New York office, Chris over...
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Diego Figueroa
SVP Strategy Dir
Lapiz
Currently being the SVP Director of Strategy and participation, Diego’s role is to expand the Lapiz offering, leveraging his expertise in crossculturalism and General Market. Also, strengthening th...
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