2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Sharenting to Equal Parenting: Modern Family Myths

Friday, March 11
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

Myth or Reality?
1. People hate “sharenting”—parents’ tendency to share (or overshare) about their children online.
2. Parents spend less time on mobile than non-parents.
3. Parenting today is equal between moms and dads.
Using a combination of Facebook’s internal data analysis and commissioned research, Helen proves or disproves these and other popular beliefs about modern-day parenting and the role of technology. By separating fact from fiction, brands will gain an understanding of how, when and where best to engage parents in a truly authentic and relevant way.

Hashtags: #sxsw #facebookiq


Helen Crossley at SXSW

Helen Crossley

Head of Consumer Insights Research


Helen Crossley leads Facebook’s global consumer insights research team to uncover and analyze actionable insights for the advertising industry.

Her team works to harness the power of Facebook’...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo