2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Mo' Money Mo' Problems: Luxury Confronts Digital

Sunday, March 13
2:00PM - 3:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

When Michael Kors became the trending luxury brand on Instagram and Snapchat, competitors watched as it lost its exclusivity. While popularity may be a dream come true for many, it's often a fear for luxury brands. Nevertheless, in today's evolving landscape digital is no longer an option: it's an imperative. This panel will explore if and how the prestige market can remain niche and aspirational while embracing digital integration and the key decisions brands in purgatory need to make today.

Hashtags: #sxsw #DigitalLux


Ambika Samarthya-Howard at SXSW

Ambika Samarthya-Howard

Group Acct Dir

Havas Luxe

Ambika Samarthya-Howard is a content producer and account director. She has done art and media projects in Japan, Bollywood, and West Africa, and worked with the BBC Media Action in Nigeria as a br...

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Gregory Pouy at SXSW

Gregory Pouy



I'm a marketing artisan at a digital age specialized in the beauty and luxury sectors
After a successful experience on the brand side during 5 years, I've spent the last 10 years in helping leadin...

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Judy Bassaly at SXSW

Judy Bassaly

Former VP/Trade Mktg & Business Dev

Giorgio Armani

For over a decade, Judy Bassaly has dedicated herself to living a life of luxury. Having spent 8 years at Valentino, and almost 4 years at Giorgio Armani, she has amassed a portfolio of representi...

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Thomas Serrano at SXSW

Thomas Serrano

Founder & Pres

Havas Luxe

In 2008, after working in Paris for 10 years at special event agencies Market Place and Le Public Systeme, Thomas founded Havas Luxe. Havas Luxe is a haute communications agency that specializes in...

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