2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Hardly Art Official Brand Awareness Showcase


Thursday, March 17
1:15AM - 1:55AM

Cheer Up Charlie's
900 Red River St


Listen to Why Does It Shake?


Protomartyr – the illustrious, virtuosic supergroup formed by singing legend Joe Casey, guitar god Greg Ahee, and the renowned rhythm section of bassist Scott Davidson and drummer Alex Leonard – approached the initial stages of recording their new album, The Agent Intellect, with supreme confidence and a firm sense of intention.

They, of course, had good reasons to feel cocky: There were the high-octane, hook-o-rama singles, “Oh Yeah,” “Sexy Little Thing” and “My Kinda Girl.” Then there were the riveting live shows, starting with a sold-out-within-seconds “Road Test” run of clubs and ending a year later with a sold-out-within-seconds world tour of large halls. The not-so-little engine that could definitely did…time after time.

Beyond the obvious, however, something more important happened during Protomartyr’s rise to the top of the rock: They became a band. A real band. “We went from being a weekend fun-time thing to ...

Show the rest

Hashtags: #sxsw


Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Event Type
Detroit, MI
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo