Harvested entirely behind a Windows computer and what industry veterans have comically referenced as the most-productive handful of months by a new artist, Soundcloud’s newest partner and Hype Machine’s #1 alt-pop electronic artist on-the-rise, LANY, emerges out of LA and NY (and places between) to a fanbase of nearly 5 MILLION with their signature synth-infused sound, best categorized as “Dream Pop Meets R&B .” Born in a Nashville bedroom, LANY (pronouncedLAY-NEE), comprised of Paul, Les and Jake, the trio that started as a group of friends looking to combine their unique skills to “see what happens,” are now finding themselves on the frontier of the digital tidal wave just months after creating their first Soundcloud page. LANY’s unprecedented success on Soundcloud’s platform was enough to get Soundcloud’s internal cloud of executives to partner with the new artist, and conglomerates like Hollister Co. to pick up what LANY was putting down. (LANY’s “ILYSB” is currently on in-store rotation across the country from, aptly, LA to NY in over 500 stores.)
Masochists in love with an underwritten theme of hopeless romance, LANY frontman Paul (who will double as the 2015 face of Levi’s while holding center court on premiere designer runways) opens on debut cuts like “Walk Away, “BRB” and “ILYSB,” with vocals that are glacial while engaging, and draw you into their heartbreak manifesto, and a vibe reminiscent of the 80s on tracks like “Made In Hollywood.” LANY makes it clear that weapons-grade good looks and vocal prowess are not mutually exclusive, and even guys with all of the above get their hearts broken.

https://soundcloud.com/thisislany