Ground Up is a hip-hop trio that resides in Philadelphia. The group members include a producer that goes by Bij Lincs; whose eccentric style and uncanny musical talent is complimentary to the witty wordplay and thoughtful lyrics of the two MC’s, Azar & Malakai. The combination of relentless work as well as a grass-roots marketing strategy has enabled the group to accumulate fans exponentially while simultaneously releasing quality music.

Coming off of a year of touring with fellow artist G-Eazy, Aer, OCD: Moosh & Twist, Ground Up took no time off by hitting the road again leading up to SXSW. Along with performing live, the fellas made sure they kept putting out new music for their fans. Their latest single Lets Ride was named the “Summer Anthem” by entertainment and news blog The Huffington Post this past year.