He doesn’t have the arrogance nor the farotage science of a Douk Saga, legendary and missed founder of the coupe décalé. He doesn’t have the violence nor is he deliberately provocative like some other players of this movement. He doesn’t cultivate the exuberance nor the excess of sapologie. Serge Beynaud is all that but in a moderate way. He is timid, but on stage he frees himself, he is even-tempered but his beats are sharp. He is not a sapologue but becomes the arrangers’ mannequin. Serge Beynaud is a mass of musical genius, a melody maker, a style creator, he is the warmth in this cold world.

Serge Beynaud is born in Ivory Cost the 19th September 1987. He is an hard-working student, industrious and brilliant, and brings happiness to his parents. Serge Beynaud discovered music when he was seven. Out of curiosity, the native of Yopougon tinkers on his father’s computer. He is a very quick learner and composed more and more coherent sounds; works again and again, seeking perfection.

A few years later, in 2007, urged by the guidance of his close ones and his mother, whom is his first support, Serge Beynaud begins to build stone by stone his recording studio. He quickly makes a name for himself in the art of composition and sound arrangement. More and more artists require his services, from the artist in development to the international star.

In 2009, he feels that something is missing and that his career is going in circle, repeating itself… So one day, to play, he decides to sing over one of his production. It is a big hit in the milieu! The success is immediate! The Beynomania is born!

He is now considered as the musical phenomenon of the French speaking African youth, stringing together successes. His first record Seul Dieu, was such a hit that the stocks were emptied in just a few weeks! Serge Beynaud then confirmed his rise to success by filling the 5000 seats of the Culture House of Abidjan in September the 15th, 2012. Then come the non-stop tours, singles, concerts in Europe, Africa and USA. Serge Beynaud continues to conquer new territories, with fans more and more faithful.
In June 2014, he releases is second record named Talehi that meets the same success as its predecessor.

Several question are coming, everyone is wondering… Why does he have so much success? Why the Beynomania? Why Serge Beynaud has become the icon of a generation? Why is he the darling of the ladies?
The answer is in his music! He makes a coupé décalé more harmonious, more melodious, and closer with the bases’ movement. Serge Beynaud makes “the tunes cry” and sings with a simplicity and accuracy that are his own. But the answer is also in his behavior out of the stages. His appealing personality, his calm before the attacks, his detachment of the clashes that move the Ivory music world, make him the perfect son-in-law, the one that every mothers would love to have for dinner.

Serge Beynaud brings joy in the house, opening to his fellow ones, hope to all the Ivorian youth hurt by the everyday conflicts and problems. He managed to establish himself musically and humanly beyond his borders. He is the standard bearer of his pairs. Always humble, he is only the result of a hard and long work of a child prodigy. Long life to Serge Beynaud!