Historically, there would be no art without patrons commissioning paintings, sculptures, and more. Today's modern music landscape is no different. Record sales are only a small fraction of an artist's income and brands are the new patrons. This allows musicians to meet their bottom line through partnerships, live performances, licensing, and more. Hear about real world examples where aligning artists with brands have not only moved the needle but put cash in musician's pockets to sustain their livelihood.