2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Just Posting "Buy My Album” Doesn’t Work Anymore

Wednesday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 18D
Austin Convention Center

Technology provides artists a direct relationship with their fans and has created new opportunities for them to tell the story about their album, a change in their sound, or why a particular tour is unique. Over the past year, we’ve seen many artists release their album in unique ways and frame their projects through non-traditional approaches. The same level of thoughtfulness and authenticity in the artist's creative process has now extended to their presence on social media.

Hashtags

#sxsw #BuyMine

Presenters

MODERATOR

Jonathan Hull

Music Partnerships

Facebook/Instagram

Lauren Wirtzer-Seawood

Parkwood Entertainment

Eric Hahn

Fame House

Brian Popowitz

Black Box

Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Social Media/Websites

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo