The McDonald’s Digital Mission

The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.

What We Are Looking For

How we physically get from point A to point B is rapidly evolving, and companies must evolve to not only meet customers on their journey, but to anticipate the way they will travel in the future. Connected technology is changing transportation models and the way we interact with our cars. As a result, our existing idea of door-to-door delivery and drive-thru will soon be obsolete.

Imagine a world where drones could deliver you food while you’re driving down the highway. Seems crazy now, but technology is increasingly revolutionizing our everyday lives. As the world’s leading global food
service retailer, McDonald’s global reach and scale drives industries beyond just food, including transportation, delivery and logistics models.

This session will give three start-ups focused on mobile, transportation and delivery an opportunity to pitch their innovation to a panel of judges.

If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.

Rules and Guidelines: http://mcd-sxswstartups.tumblr.com