2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Problem Solvers: Compensating College Athletes for Their Likeness

Friday, March 13
11:00AM - 12:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

A federal judge ruled last year that college football and basketball players are entitled to a share of the licensing revenue in big-time college sports. If the ruling stands, it could reshape the collegiate landscape, allowing colleges to create trust funds to pay players for the use of their images and likenesses. Are we headed toward a future where college athletes can have endorsement deals and earn income off their names? In what creative ways might universities revamp their licensing arrangements with athletes in mind?


#sxsw #SXsports


Brad Wolverton at SXSW

Brad Wolverton

Sr Writer

The Chronicle of Higher Education

Brad has covered college athletics since 2005, focusing on the confluence of money and sports on campus. Before joining The Chronicle, he wrote about sports business for BusinessWeek. He has publis...

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Emmanuel Acho

NFL Athlete

Philadelphia Eagles

Gary Gertzog at SXSW

Gary Gertzog

EVP of Business Affairs


Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic plannin...

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