2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How to Remain Relevant in Today’s Digital Age

Friday, March 13
12:30PM - 1:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

Whether it’s watching the game, catching highlights or sharing updates with friends, more of the sports experience is happening on mobile devices. While consumers are more enthralled with the content on their devices, how can one remain relevant in today’s digital age? Charles Barkley, one of the biggest names in sports, remains relevant with his entertaining wit, complete candor and feel good persona as a studio analyst for TNT’s Inside the NBA and CBS and Turner’s NCAA Division I Men’s Championship coverage. Instead of sharing his thoughts about a team or a player on social, he gains our attention on TV through open and honest basketball analysis and personal anecdotes. While plugged-in and aware of the rapidly growing digital and mobile revolution,he chooses to attract fans through the larger screen rather than the small. Barkley and Deitsch will discuss how one can balance today’s ever-changing digital landscape and still maintain relevancy with traditional platforms.


#sxsw #SXsports


Charles Barkley at SXSW

Charles Barkley

Turner Sports Analyst

Turner Sports Turner Broadcasting

Charles Barkley is in his 15th full season as an NBA studio analyst for TNT’s Emmy® award-winning studio show Inside the NBA. • Barkley won the 2012 Sports Emmy® Award as Outstanding Sports Persona...

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Richard Deitsch

Media Reporter

Sports Illustrated

Richard Deitsch is a writer and editor at Sports Illustrated, SI.com and TheMMQB.com. He has covered seven Olympic Games, NCAA championships and Super Bowls, and worked for nearly every division of...

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