Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association. His latest book is called The Content Code, the first book to examine content ignition as a critical business and information strategy. He has spoken at major events around the world including Social Media Week London, Marketing Summit Tokyo, the Institute for International and European Affairs and SXSW.