2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Auto Technology Is Moving at A Furious Pace

Saturday, March 14
3:30PM - 4:30PM

Hilton Austin Downtown
Salon H
500 E 4th St

In the past, adoption of new technologies in the automotive sector was a 5+ year development cycle. Safety, reliability and full system integration required years of development followed by at least two years of testing to ensure that the new technology was robust. As new electronic systems have become more reliable and can comprehend extreme operating conditions, software development systems have become more robust and new modular platforms have become the norm. Partially because the development environment for the integration of new technologies has become more mature and also because the automotive world has moved to platforms, the floodgates have opened to rolling out consumer facing technologies at a faster pace. In addition, overall systems are now able to communicate with each other in real time, opening a whole new area of growth. In this session, panel experts will discuss what new technologies they are developing that will become integrated and adopted in the very near future.

Hashtags

#sxsw #autotech

Presenters

Gerardo Sordo

CEO & Founder

Brand Me

Guillermo Lagos

Innovation & Entrepreneurship Dir

Egade

Hironori Miyauchi

Business Producer

The Japan Research Institute

Robin Reyes

Managing Partner

Mita Institute

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Startup Village and Business
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo