2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Designing New IP for New Technologies

Friday, March 13
12:30PM - 1:30PM

Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd

This session will focus on an evolving case study where a small, albeit seasoned, development team tackles the objectives of designing new content for virtual reality and all of its related unknowns. Many lessons emerge from the challenges of targeting this new and extremely powerful medium. A special focus on how the team deconstructs the technology and interface problems, identifies desired user experience, to ultimately design a new IP — by way of embracing the learning process without compromising creativity or quality of experience. This is a serious talk for ambitious designers aimed at better understanding how to approach game and IP design for special technologies in unproven markets.


#sxsw #IPdesign


Lorne Lanning


Oddworld Inhabitants Inc

For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainm...

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Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

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