2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Art of Social Media

Friday, March 13
5:00PM - 6:00PM

JW Marriott
Salon 5-6
110 E 2nd St

Are you trying to use social-media for your marketing and branding? Guy Kawasaki and Peg Fitzpatrick will explain the power tips to achieve the maximum results from your efforts.

Building your personal brand and expertise has never been more important as the online space gets more crowded every day. How will people find you? Where will you find your next client or business partner? Social media can help you connect with the right people and build a reputation for yourself in your area of expertise.

Any person wishing for a successful career in a creative field needs a social media platform to help accelerate their endeavors and find the audience for their product or services. Learn to avoid the BS and get straight to the practical application of social media marketing for the amplification of your brand.

Smart tactics for practical application with social media marketing. All the good stuff with no fluff to cloud the tasks at hand.


#sxsw #socialmktg


Guy Kawasaki

Chief Evangelist


Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the autho...

Show the rest

Peg Fitzpatrick



Peg Fitzpatrick is the co-author of The Art of Social Media with Guy Kawasaki. She is an expert in the tactics of using social-media as a marketing platform. She's spearheaded successful social-med...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Featured Session
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo