Mastering Adaptive Marketing in a Real-Time World
Friday, March 13
3:30PM - 4:30PM
Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd
Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.
EVP, Exec Creative Dir-North America
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He ...Show the rest
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This new department blends analytics, media, creative and production with the goal of making things people want to watch, share and talk about.Hide the rest