Wallet Wars: Payments are Just the Beginning
Saturday, March 14
5:00PM - 6:00PM
Radisson Town Lake
111 E Cesar Chavez
As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to businesses. It will never be easier to gain residency on customers’ phones in the form of mobile coupons and loyalty cards. Companies without apps can leverage these contained form factors, dynamically updating them to build a directly addressable audience and better close the loop between acquisition and conversion across all of their digital channels.
Presented by Urban Airship
Digital Mktg Mgr
The Wendy's Company
Sr Global Dir
As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increas...Show the rest
As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix.
Prior to Urban Airship, Stephanie was Implementations Director for Cross-Channel Marketing at Experian Marketing Services. During her time at Urban Airship and Experian Marketing Services, she’s worked with clients across a variety of vertical industries, including Walgreens, Nordstrom, GameStop, Redbox, Lululemon, Kroger and Famous Footwear. She has more than 12 years of experience in crafting digital experiences from roles at various advertising and digital media companies.Hide the rest