2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

IBM and Twitter: The Future of Digital Engagement

Monday, March 16
3:30PM - 4:30PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

The nature of relationships between individuals and organizations has changed dramatically in the data-driven age. To cut through the heightened noise of competing messages, brands have to be engaging storytellers and provide meaningful and personalized experiences for their audiences. But creating authentic engagement is still an elusive goal for most companies.
The panel will discuss the evolution of social and digital engagement, including the move from social media to deeper relationship building. The panelists will draw from their diverse backgrounds and experiences to share insights on cultural shifts and converging technologies that will enable new ways to communicate, work and co-create.
Presented by IBM


#sxsw #IBM


Brian Fanzo

Chief Digital Strategist & Partner


Bryan Kramer

Social Business Strategist & CEO


Maria Winans

VP Social Business & Industry Cloud Solutions Mkg


Maria Winans is Vice President of IBM Social Business Category and Industry Cloud Solutions Marketing, where she is responsible for helping IBM clients achieve overall business effectiveness with a...

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Will Mayo

Sr Mgr Data Partnerships



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