IBM and Twitter: The Future of Digital Engagement
Monday, March 16
3:30PM - 4:30PM
Radisson Town Lake
111 E Cesar Chavez
The nature of relationships between individuals and organizations has changed dramatically in the data-driven age. To cut through the heightened noise of competing messages, brands have to be engaging storytellers and provide meaningful and personalized experiences for their audiences. But creating authentic engagement is still an elusive goal for most companies.
The panel will discuss the evolution of social and digital engagement, including the move from social media to deeper relationship building. The panelists will draw from their diverse backgrounds and experiences to share insights on cultural shifts and converging technologies that will enable new ways to communicate, work and co-create.
Presented by IBM
Chief Digital Strategist & Partner
Social Business Strategist & CEO
VP Social Business & Industry Cloud Solutions Mkg
Maria Winans is Vice President of IBM Social Business Category and Industry Cloud Solutions Marketing, where she is responsible for helping IBM clients achieve overall business effectiveness with a...Show the rest
Maria Winans is Vice President of IBM Social Business Category and Industry Cloud Solutions Marketing, where she is responsible for helping IBM clients achieve overall business effectiveness with a solutions-centric approach creating value for the line-of-business. She maintains her strategic marketing role supporting Collaboration Solutions and Industry Solutions (including IBM Smarter Cities, Smarter Commerce, Smarter Workforce) and leads the marketing strategy that is focused on adopting the powerful transformative potential of Software as a Service (SaaS). With this, Ms Winans brings together the unique value of the Social Business Category to address IBM clients' desire to optimize workforce productivity, cultivate collaboration and inspire advocacy at their organization.Hide the rest