2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Failure as a Creative Catalyst

Friday, March 13
2:00PM - 3:00PM

JW Marriott
Salon E
110 E 2nd St

It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe


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Erik Natzke

Principal Designer

Adobe Systems Inc

Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.

As a Principal Designer for Adobe's Experience Design group, Er...

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