Brands are tapping startups for groundbreaking initiatives in pursuit of incremental and transformative corporate innovation. Critical lessons from recent engagements will highlight some of the most important considerations and best practices to set these programs up for success, including:

Process: Developing an innovation process that is bespoke to the corporation, including preparing it to be nimble and flexible enough to work with startups.

People: securing investment and buy-in from key stakeholders, assembling a coalition of the right external partners and identifying the right internal champion.

Performance: Setting up a successful pilot with startups, identifying the right KPIs and measuring a pilot’s performance, how to determine whether an ongoing relationship makes sense and when to take equity in a company versus maintaining a commercial relationship.

Presented by KITE.