2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

User Experience Design Shaping Our World

Saturday, March 14
5:00PM - 6:00PM

JW Marriott
Salon 5-6
110 E 2nd St

The ever-presence of technology in our everyday life has given rise to many questions about how this shift shapes our reality and our experiences in the world. Join cultural anthropologists Genevieve Bell from Intel Labs, and Mimi Ito from UC Irvine, for a conversation on what makes us human in a digital world.


#sxsw #SXstyle


Genevieve Bell at SXSW

Genevieve Bell

VP Intel Fellow

Intel Corporation

Dr. Genevieve Bell is an Australian-born anthropologist and researcher. As director of User Interaction and Experience in Intel Labs, she leads a research team of social scientists, interaction des...

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Mimi Ito at SXSW

Mimi Ito


University Of California Irvine

Mizuko Ito is a cultural anthropologist who studies new media use, particularly among young people, in Japan and the United States, and a Professor in Residence at the University of California Humanities Research Institute.


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