2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The In-Stadium Fan Experience in MLS

Friday, March 13
11:00AM - 12:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Technology has changed how fans experience live sports. You can now order food from your seat, have a personalized team-built app provide you with stats and exclusive camera angles and in-hand tickets, for many clubs, are a thing of the past. Major League Soccer fans embrace and own the live experience. Supporters groups, singing and chanting, drums, large fan-made tifo displays; these are the distinguishing elements that make soccer in North America different from other sports. MLS owners from the Portland Timbers, who have sold out every game and have more than 10,000 fans on their season ticket waiting list, Seattle Sounders, who average more than 40,000 fans per match, and Sporting Kansas City, who boast one of the world’s most technologically advanced sports teams and venues in Sporting Park, will discuss how they super-serve their fans and how the fan experience is paramount in everything they do.


#sxsw #SXsports


Adrian Hanauer at SXSW

Adrian Hanauer


Seattle Sounders FC

Adrian Hanauer first kept the flame of professional soccer alive in Seattle before helping to reignite the community’s passion for the game with the arrival of a Major League Soccer expansion franc...

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Max Bretos at SXSW

Max Bretos

SportsCenter Anchor


Max Bretos joined ESPN in January 2010 as an anchor, predominately appearing on SportsCenter as well as on College Football Live, MMA Live, Outside the Lines and college basketball wraps.
Bretos ...

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Merritt Paulson


Portland Timbers

Merritt Paulson is the Chief Executive Officer of the Portland Timbers. On March 20, 2009, Major League Soccer announced that the Timbers would become the league’s 18th franchise, starting play in ...

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Robb Heineman

Owner & CEO

Sporting Kansas City

Recognized as one of the most progressive, forward-thinking leaders in sports today, Heineman is the CEO of Sporting Club, the parent organization of Sporting Kansas City, and one of the club’s fiv...

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