2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

NASA’s Giant Step in Social Media

Saturday, March 14
3:30PM - 4:30PM

JW Marriott
Salon 7
110 E 2nd St

Iap42281

NASA is a widely followed star of the social media universe. But even with that fame, it recognizes it has to continue to grow and evolve its social media to improve awareness and engagement.
NASA is now building “social colonies.” Their efforts and discoveries using this radical new approach could change the way businesses use social media, and marketers can start taking advantage of it today.
Join our hour long session to learn about NASA’s new “social discoveries” and how you can work them into your business’ social marketing.

Hashtags

#sxsw #NASASocial

Presenters

Rodney Mason

GVP Mktg

Parago Inc

Rodney Mason is CMO of parago, a custom incentive and loyalty company working with major B-to-C and B-to-B companies around the world to improve customer engagement. Rodney is one of the most foll...

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Veronica McGregor

News & Social Media Mgr

NASA Jet Propulsion Laboratory

Veronica McGregor manages the news and social media office at NASA's Jet Propulsion Laboratory where her goal is to connect the public with the space agency through the Web, social media, videos, i...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Social and Privacy
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo