2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Athlete Slash Entrepreneur

Friday, March 13
3:30PM - 4:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Not every entrepreneur fits the stereotype of a brash, tech-savvy wunderkind building the latest social network from his dorm room. Rather than pounding away at code, some have spent their time pounding the football (and their opponents) as NFL players. Many athletes are finding second careers as entrepreneurs, leveraging their celebrity and connections to build their own thriving businesses in fields not lined with hash marks. Some who have made the leap from running back or wide receiver to CEO will share their stories.


#sxsw #SXsports


Israel Idonije

CEO & Founder


Israel Idonije, an 11-year NFL veteran, is the founder and CEO of Athlitacomics (www.athlitacomics.com), the first company to offer a high-level blend of comic content, merchandise, and properties ...

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Linda Lacina

Special Reports Editor

Entrepreneur Magazine

Mike Kafka

Founder & CEO

Roo Outdoor

Mike Kafka is a professional quarterback in the NFL and Founder/CEO of Roo Outdoor, an active lifestyle brand specializing in outdoor gear and performance apparel.

Mike graduated from Northwestern...

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