2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Millennials and Sports: Reaching Next Gen Fans

Friday, March 13
2:00PM - 3:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

As millennials become a larger part of the coveted 18-49 demographic, media companies are having to adjust their programing and distribution strategies for a consumer who is watching just as much video on PCs, tablets and phones as they are on TV. Despite having the advantages of huge consumer demand and the DVR-proof nature of live sports programming, the world of sports media has had to embrace multi-platform distribution in order to super serve fans. In this session, Peter Kafka will join the NFL’s Chief Digital Officer Perkins Miller, NFL Network Executive Producer Eric Weinberger, and Indianapolis Colts Punter Pat McAfee to discuss programming and distribution strategies for reaching millennials in the world of sports, and how the NFL, through platforms such as NFL Network and the new digital video network NFL Now as well as external partnerships, has kept pace with changing consumer and fan consumption habits.


#sxsw #SXsports


Eric Weinberger

Exec Producer

NFL Network

Media executive Eric Weinberger was named NFL Network’s first ever Executive Producer by Steve Bornstein in 2003, a position he currently holds to this day. He is a TV executive with vast experienc...

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Pat McAfee

NFL All-Pro Punter

Indianapolis Colts

Perkins Miller

Chief Digital Officer/NFL Media

National Football League

Perkins Miller is the Chief Digital Officer for the National Football League. In this role, Perkins oversees all digital media activities for the NFL’s media operations.

Prior to joining the NFL, ...

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Peter Kafka

Sr Editor


Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. He made the digital leap to Forbes.com in 2005. He may have been the first national busin...

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