2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Storytelling For Dummies: Create a Lasting Brand

Friday, March 13
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?

In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?

Most importantly, how can YOU tell your story...and make it stick.

Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.


#sxsw #tellastory


John Kilcullen


United Artists Media Group

John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leade...

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Johnny Brackett

Head of Communications


Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development ...

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Lauren Sherman

Head of Mktg


As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where ...

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