2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Using Brands to Create Cultural Identity

Saturday, March 14
12:30PM - 1:30PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd

Iap41716

The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.

Hashtags

#sxsw #woven

Presenters

Chris Wink

Co-Founder & Chief Creative Officer

Blue Man Group

Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined fo...

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Jarret Myer

GM at Woven & CEO of UPROXX

Woven

A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Core Conversation
Theme
Branding and Marketing
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

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