Can Anyone Really Trust User-Generated Content?
Saturday, March 14
12:30PM - 1:30PM
Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd
We all do it. We all read online reviews to help pick what restaurant to eat at, select the new TV for our living room, or choose a new dry cleaner. We look at likes and user comments on music and video sites to identify emerging artists and get a sense of whether the next Hollywood blockbuster is really that good. And we often rely on search rankings to tell us which pages have the most informative and valuable content. People have more access to—and more frequently rely upon—the recommendations of their peers than ever before. The feedback of others we believe to be “like us” has the power make or break goods and services. This begs the question: does the market have an obligation to safeguard the authenticity of user-generated content? Join Bazaarvoice CEO Gene Austin as he discusses the dark side of social media, the impact of inauthentic behavior on businesses and consumers, and what each of us can do to create a web worthy of our trust.
Gene has more than 30 years of experience delivering results in high-growth technology companies, with a particular emphasis on SaaS applications. He most recently served as president and chief exe...Show the rest
Gene has more than 30 years of experience delivering results in high-growth technology companies, with a particular emphasis on SaaS applications. He most recently served as president and chief executive officer of Convio, Inc., where he was the driving force behind the company's success that led to an IPO and eventual sale to Blackbaud, Inc. in May 2012.
Prior to Convio, Gene was BMC Software's vice president and general manager of Enterprise Data Management and previously worked at Dell as vice president and general manager of Internet Servers. He also served as senior vice president of sales and marketing at Careerbuilder.com, where he contributed significantly to growth leading to a 1999 public offering.
Gene holds an MBA from Washington University in St. Louis and BS in Engineering Management from Southern Methodist University in Dallas.Hide the rest