ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

Community Management is often intangibly beneficial and very loosely defined. In any given day, you may be answering customer support emails, or representing your company at events… But as essential as these tasks are, not being able to attach a dollar value to your efforts can make you feel like you’re not contributing at all.

In this conversation amongst seasoned practitioners, we'll explore what it means to be your company's "Swiss Army Knife" - often bridging the gap between marketing, support and business development - and how to ensure that what you do (or what you won't do) is effectively communicated with your team. We'll also look at how to be part of your company’s strategic plans, raise your profile, stay creative and maybe even make a measurable impact on the bottom line!