Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary. Madison Reed is an innovative, rapidly growing e-commerce company that is revolutionizing the hair care industry, striving to make personal care more personal. The company is built on an extremely dedicated and ever-growing base of fans through our commitment to customer experience and innovative technology. Fun and unique products such as our ammonia, resorcinol, paraben and PPD free hair color empowers our clients to feel more beautiful inside and out.

Amy’s career has ranged from investing and operating in consumer marketplaces, both online and offline. Most recently, she was a General Partner and ran the Bay Area office of Maveron, a leading venture capital firm focusing on investing in consumer-facing companies. Prior to Maveron, Amy was the CEO and an owner of Olivia, repositioning the travel business.