While software continues to eat the world, customer experience transcends the typical technology interfaces. Applying customer-centric user experience and product design principles allows for old problems to be approached from a new perspective - and this leads to incredible disruption and innovation.

One of the core principals of design is that the user experience is the product, and this holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction - digital and physical - needs to be mapped out and viewed holistically.

During this fireside chat, technology commentator Ryan Block will interview Kevin Gibbon, the co-founder and CEO of Shyp, on designing a holistic experience that reimagines a long-held convention, the arduous shipping process. The conversation will challenge audience members to shift their mindset beyond the confines of digital and design for deep relationships with customers, on and offline.