2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Future Of Native Advertising

Sunday, March 15
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


Suddenly, native advertising is everywhere. In your searches, your favorite publications, and social feeds. But really, native has been around for a long time. Part of the reason native advertising has exploded recently is that consumers are hard to pin down. They are constantly mobile, use multiple devices, have shorter attention spans than ever, and demand relevance in everything they consume. Therefore, marketers must be more strategic with their ad creation, meanwhile, social platforms must prove they can be profitable businesses and publishers are desperate for new revenue streams. The result is the perfect storm of native advertising creation. However, content simply disguised as part of the experience, with a subtle ‘sponsored’ tag is hardly innovative. Native advertising is the future, but it will look very different than what we see today. In this panel we will discuss the future of successful native advertising and why it will benefit both advertisers and consumers.


#sxsw #newnative


Brewster Stanislaw

CEO & Co-Founder

Inside Social

As CEO of Inside Social, Brewster is dedicated to helping the world's largest brands harness the full potential of social marketing. He's worked with numerous Fortune 500 companies to measure and i...

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Jill King

SVP Mktg & Partnerships

Cartoon Network and Adult Swim

Jill oversees all aspects of strategic marketing partnerships, event marketing and trade marketing for Adult Swim, Cartoon Network and Boomerang, and their digital businesses. Leads development of ...

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Mitch Brandow

ExecVP/ Engagement Strategy & Analytics

Energy BBDO

Mitch Brandow has over 15 years experience as a senior leader in digital marketing. In his current role as Executive Vice President at BBDO Energy, he helps blue-chip brands design and execute inno...

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Nikhil Sethi

Co-Founder & CEO


Nikhil Sethi is the Co-founder and CEO of Adaptly, a platform that is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network....

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