2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Social Media Playbook: Activating Fans on Gameday

Saturday, March 14
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd


Consumer expectations and behaviors at events have changed dramatically in the past five years and sporting events are no exception. Wi-fi is now a requirement, fans check-in and order food with apps, and Instagram photos and selfies are the new proof that you attended a game. This change in behavior is both a blessing and curse for sports marketers trying to design the best in-game experience for multiple fan personas. For many sports teams, it’s a difficult balancing act of preserving traditions and the classic sports viewing experience with the new expectations of millennials and their socially tech-savvy fans. This panel will feature the new generation of sports marketers that are pushing the envelope when it comes to social and will share their experiences and strategies in being progressive yet still marketing to all their fan personas.


#sxsw #SXsports


Brian Cheek

Dir of Business Dev Postano, Sports


Currently heading up the Sports Vertical for Postano. Helping sports organizations capture fan content and drive it to websites and stadium screens and LED's. Planned and oversaw product launch act...

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Grace Hoy

Social Media Coord

Sun Devil Athletics

Grace Hoy is the social media coordinator for Sun Devil Athletics at Arizona State University. Grace manages the Sun Devil Athletics social media accounts and assists social media strategy for ASU’...

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Meghan Ryan

Social Media Mgr

Boston Red Sox

Meghan is the social media specialist for the 2013 World Series Champion Boston Red Sox. She drives innovative content across platforms to generate revenue and enhance the fan experience for Red So...

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Pat Donahue

Dir, Digital Media

LA Kings Hockey Club

Pat Donahue is a Director of Digital Media for the LA Kings with expertise in social media, digital content, and sarcasm. He is known as the voice behind the worlds greatest twitter account, @LAKin...

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