Use Your Words: Optimizing Content For Growth
Saturday, March 14
11:00AM - 12:00PM
Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd
Should you urge people to "Join" your service, or bark at them to "Sign up," army style? What about your tagline...how can you possibly sum up everything you have to offer in just a handful of words?
In this mobile-first world, where screen-estate is limited in the extreme, you need to make every word count. And even your smallest word choices can make a huge difference, both on the number of times people tap (hello, metrics!) and how good your app makes people feel (hi, brand perception!). At Pinterest, we brainstrain long and hard over every word we use. We also do tons of testing, and Pinner interviewing, to help us understand what works.
Come find out how to write the kind of short, sweet messages that mobile demands, hear a few of Pinterest’s wordsmithing success stories, and learn how to choose the right words for your own audience.
Evany Thomas is a brand writer at Pinterest. Before that, she was a content strategist at Facebook, Wells Fargo, Yahoo! and even Friendster. Her work has been featured on websites (Sundance Film Fe...Show the rest
Evany Thomas is a brand writer at Pinterest. Before that, she was a content strategist at Facebook, Wells Fargo, Yahoo! and even Friendster. Her work has been featured on websites (Sundance Film Festival, Television Without Pity, The Morning News) and in print (The Portlandia Activity Book, McSweeney’s Quarterly Concern, Horses for Juniors). She's also the author of The Secret Language of Sleep: A Couple’s Guide to the Thirty-Nine Positions, and she's educated audiences far (Seattle’s Bumbershoot Festival, the NYC comedy reading series How to Kick People) and wide (San Francisco’s Noise Pop Festival, McSweeney’s The World Explained show in Los Angeles) about the true meaning of a person’s chosen sleeping position. Evany enjoys log-shaped cakes, pun-fueled theme parties and public transportation.Hide the rest