Big Data Made Actionable. No Really, It’s Possible
Sunday, March 15
3:30PM - 4:30PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Data is the lifeblood of successful companies. Data fuels companies' ability to create new products and services, improve marketing campaigns, better understand and engage with customers, and improve the customer experience. The proliferation of social, mobile and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities and competitive advantages for companies. In theory it sounds great. In practice, however, it causes headaches that have overwhelmed many companies.
Industry veteran Omar Tawakol, former co-founder of BlueKai and current GVP of the Oracle Data Cloud, believes the realization of big data isn’t a myth; it’s a reality he sees in action every day with customers across the globe. Omar is on a quest to create data solutions that empower this data-driven revolution for business. At SXSW, he’ll provide a simple yet insightful understanding of “big data” and how to make it actionable to drive better business decisions.
Group VP & GM of the Oracle Data Cloud
Oracle (Oracle Data Cloud)
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expe...Show the rest
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on context for computer agents was published in the American Association of Artificial Intelligence. Omar is GVP and General Manager of the newly formed Oracle Data Cloud. Prior to the acquisition by Oracle, he was the co-founder and CEO of BlueKai, the industry's leading data activation system that supplies both Fortune 100 companies and leading publishers with solutions for managing and activating 1st and 3rd party data for creating highly effective customer and marketing campaigns.Hide the rest