2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How SciFi Drives Marketing In the Exponential Age

Friday, March 13
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.

Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.


#sxsw #innovate


Ari Popper

CEO & Founder


Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry ...

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Kyle Nel

VP Head of Innovation Labs – Lowe


Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong ba...

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Marco Mascorro

Founder & CTO

Fellow Robots

Will Kassoy


Opera Mediaworks

Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 y...

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