How To Keep Your Social Media Game Sincere
Monday, March 16
3:30PM - 4:30PM
Austin Convention Center
Austin Convention Center
Users on social media platforms have gone from idle spectators to increasingly savvy—and increasingly active—participants in the online conversations about their favorite brands, calling out everything from staged photoshoots to paid placements. In a world where highly manufactured and idealized images are what gets the most likes on platforms like Instagram and Facebook, how do brands create the picture-perfect image while still remaining authentic to their followers?
Eva Chen was named editor-in-chief of Lucky in June 2013. With 208,000 Instagram followers and more than 72,000 Twitter followers, Chen is a social superstar of the media world. In total, her socia...Show the rest
Eva Chen was named editor-in-chief of Lucky in June 2013. With 208,000 Instagram followers and more than 72,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers.
Prior to her appointment at the shopping title, Ms. Chen worked in fashion, beauty and health, consulting to a wide range of brands including Vogue, Vogue China, Teen Vogue, Elle and The Wall Street Journal Magazine.
Earlier in her career, Ms. Chen spent nearly eight years at Teen Vogue, where she held a number of editorial positions in the beauty, health, features and special projects departments.
Ms. Chen attended Johns Hopkins University and the Columbia University Graduate School of Journalism and lives in New York City where she grew up, with her husband.Hide the rest
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed mor...Show the rest
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator, and was recently honored with the first ever Streamy ICON award. Michelle produces, directs, stars in and edits all of her own work, and has released over 300 videos since 2007. Her unprecedented, signature video style is clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction. In addition to her immensely successful YouTube channel, Michelle is the Founder & Executive Producer for FAWN (For All Women Network) - a women’s lifestyle network specializing in the development of female-focused premium content. She also co-founded ipsy.com, a destination for beauty devotees to network, try new products, and watch and upload beauty tutorials. In August 2013, Michelle teamed up with cosmetics titan L’Oreal to launch her make-up line em Michelle Phan. em is the first makeup line co-created by a community of beauty lovers and a beauty expert. Most recently, Michelle announced her partnership with Endemol Beyond USA, and is expanding her lifestyle empire by building a boutique premium talent network that features key tastemakers and pioneers in the YouTube space, as well as curates and creates inspirational content for millennials. In addition, she has joined forces with Cutting Edge Group (CEG) to launch Shift Music Group, a unique model for a recording and music publishing company that leverages the power of social media to spread awareness for new and existing artists. Michelle also launched a new book with Random House in October, called “Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off."Hide the rest