2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How To Keep Your Social Media Game Sincere

Monday, March 16
3:30PM - 4:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

Users on social media platforms have gone from idle spectators to increasingly savvy—and increasingly active—participants in the online conversations about their favorite brands, calling out everything from staged photoshoots to paid placements. In a world where highly manufactured and idealized images are what gets the most likes on platforms like Instagram and Facebook, how do brands create the picture-perfect image while still remaining authentic to their followers?


#sxsw #SXstyle


Eva Chen


Lucky/Conde Nast

Eva Chen was named editor-in-chief of Lucky in June 2013. With 208,000 Instagram followers and more than 72,000 Twitter followers, Chen is a social superstar of the media world. In total, her socia...

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Michelle Phan at SXSW

Michelle Phan

Digital Pioneer

Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed mor...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Featured Session
Fashion and Wearable Tech

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