2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Authenticity Through the Eyes of Our Grandparents

Sunday, March 15
3:30PM - 4:30PM

JW Marriott
Room 402-403
110 E 2nd St


Can tech and nostalgia coexist? Is it possible to utilize technology to return to an era of authenticity and craftsmanship? In the not-so-distant past, our grandparents cooked elaborate meals from scratch, and often with leftovers. They made the gifts they gave to us. They sketched out directions to their houses on a piece of paper. This was before Google maps, folks. It's hard to meet someone today who cleans, mends and creates as our grandparents once did. Such a shame. Join us for a discussion around how we can continue to innovate by remembering our roots. Despite the juxtaposition of technology and nostalgia, technology has, in fact, proven to be a great mean towards a return to what is authentic. This conversation will look at how technology plays a role in the different aspects of our lives that have drastically changed from the time of our grandparents -- we will discuss how we can turn to technology to help us cook, dress and create as our grandparents once did.


#sxsw #authentic


Laura Sydell at SXSW

Laura Sydell

Digital Culture Correspondent

National Public Radio

Laura Sydell fell in love with the intimate storytelling qualities of radio, which combined her passion for theatre and writing with her addiction to news. Over her career she has covered politics,...

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Soraya Darabi



Soraya Darabi is disrupting the digital commerce landscape by creating a dynamic shopping experience and empowering customers to learn about the conscious consumer movement as the Co-Founder of the...

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