Origins of the Marketing Intelligence Engine
Saturday, March 14
3:30PM - 4:30PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Marketing automation is a rapidly growing, multibillion-dollar industry, however, the marketing automation solutions we see today are elementary when we consider the possibility of what comes next.
Marketing technology is in a race to keep up with consumers. Tech-savvy marketers who can harness the power of algorithm-based intelligence engines stand to reap massive rewards. They will be able to do more with less, effectively manage the data explosion, and run personalized campaigns of unprecedented complexity.
Marketing intelligence engines will use a potent mix of historical performance data, industry and company benchmarks, real-time analytics, and subjective human inputs, layered against business and campaign goals, to recommend strategies and actions with the greatest probabilities of success.
The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2...Show the rest
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star.
He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.Hide the rest