Redefining Realness for Brands On Twitter
Tuesday, March 17
12:30PM - 1:30PM
Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd
When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.
CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.
Sr Tech Analyst
Christina Warren is Mashable's Senior Tech Analyst, where she writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology. S...Show the rest
Christina Warren is Mashable's Senior Tech Analyst, where she writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology. She has been featured on CNN, NPR, Bloomberg, WSJRadio, the BBC, Fox News and Marketplace Radio. As a speaker, Christina has presented at Yale University, the Handheld Librarian Conference, SXSW Interactive, NAB Show, ANA, MediaVest and Zenith's Mobile Agency Day and the Tribeca Film Festival.
Before joining Mashable in 2009, Christina was the deputy editor at Download Squad and The Unofficial Apple Weblog. She has also written for USA Today and for AOL's StyleList Blog. From 2009 - 2010, she was also an associate editor at AMC Entertainment's Script-to-Screen blogHide the rest
At 16, John was perfect folding jeans and sweaters at a Woodbridge, NJ Gap store. A few years later, he moved to San Francisco and took on a role as a corporate project manager for Old Navy. A few ...Show the rest
At 16, John was perfect folding jeans and sweaters at a Woodbridge, NJ Gap store. A few years later, he moved to San Francisco and took on a role as a corporate project manager for Old Navy. A few years after that, a birdie (maybe a Twitter bird) suggested he take on an unexpected opportunity to manage social media marketing for Virgin America. He got the airline through a major system conversion, secured Boo, The World's Cutest Dog as the airline's pet ambassador, curated an in-house blog, all while clocking tons of air miles. After running a one-man consultancy company for a while, he ended up at the pearly gates of Engadget. Through the sleepless world of social media & syndication he makes sure readers don't miss a thing.Hide the rest
Social Media Mgr
Procter & Gamble
Marie manages the Charmin, Bounty and Puffs twitter communities. While collaboratively working with multiple agencies, she create and contribute content, strategy and overall social objectives for her three brands.